BUSMIS 1625 - Electronic Commerce
From Information Systems at Pitt Business
| Electronic Commerce | |
| BUSMIS 1625 | |
| Credits: | 3.0 |
|---|---|
| Prerequisites: | BUSMIS 1060 - Introduction to Information Systems, BUSMKT 1040 |
Electronic commerce is at the forefront of modern operations, marketing and strategy. Over the Internet, electronic commerce accounts for billions of dollars in transactions. Trillions of dollars move daily through private, non-Internet electronic commerce systems such as SWIFT. Competition and cooperation between firms of all sizes have been changed forever. There are new media outlets like iTunes and YouTube. There are huge online communities like Facebook and MySpace. There are new models of collaboration like Wiki and Blogs. While these are creating and reshaping industries and opportunities, long-existing business models such as those employed the music industry are failing.
This course is designed to familiarize students with important aspects of the business world that are changing as a result of technology and the Internet, and from a managerial perspective focus on issues related to e-commerce such as:
- 21st century business models
- strategy development
- competitive advantage
- current and emerging technologies
- pricing, distribution, and promotion
- new revenue streams and cost structures
To achieve these objectives we will use a combination of lectures, cases, class discussion, assignments and market research.
