Chao-Yin Wu
From Information Systems at Pitt Business
Chao-Yin (Joanne) Wu
2008 MBA/MS-MIS Candidate
Joseph M.Katz Graduate School of Business,University of Pittsburgh
Email:cwu@katz.pitt.edu
Phone:412-708-3419
Contents |
[edit] CAREER OBJECTIVE
Be a professional in Digital Marketing to enhance marketing communication with customers and to develop long-term customer relationship.
[edit] EDUCATION
University of Pittsburgh, Joseph M. Katz Graduate School of Business[Pittsburgh, PA. Apr 08]
Master of Business Administration (MBA)
Master of Science in Management of Information Systems (MS-MIS)
• Concentration: Analytical Marketing; GPA: 3.52/4.0, Dean’s List Honors
National Chengchi University [Taipei, Taiwan. Sep 99 - Jun 03]
Bachelor of Business Administration, Marketing; GPA 3.59/4.0
• Completed Marketing Management Program Certificate
[edit]
MBA PROJECTS/ COURSEWORK
• Coursework: Marketing Research, Data Mining, Database Management, e-Commerce, Category Management
• Marketing Project-Cummins Bridgeway, LLC: Assessed feasibility of competitive roll-up in the emergency vehicle
accessories market and developed action plan. Awarded 2nd place in McKinsey & Company Case Competition.
• Marketing / IT Project-GlaxoSmithKline Web 2.0:Identified necessary Web 2.0 technologies, analyzed business
opportunities, and presented final report to GSK global executive management.
• Placed: 2/9 in Innovation Works Case Competition at Joseph M. Katz Graduate School of Business
• Placed: 47/440 in 2006 Innovation Challenge at the Darden Graduate School of Business
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[edit] WORK EXPERIENCE
Industrial Scientific Corporation, Marketing Department [Oakdale, PA. Jun 07 - Present]
Marketing Intern
• Web Development: Develop the 1st multi-language corporate global web portal to build brand awareness for global
markets and provide information for newly-acquired international customers resulting from global acquisitions.
• Content Management: Categorize and standardize 2,500 data elements for content management database;
incorporate multiple language documents and web content into website and extranet.
• Digital Marketing:Create online catalogue in A+A website and maintain online directories, resulting in generating
sales leads at the A+A exhibition in Germany, increasing corporate web traffic by 40% and producing online visibility.
Peter-Steven Corporation, Marketing Planning Division [Taipei City, Taiwan. Jun 04 - Jun 06]
Marketing Specialist
• Brand Management: Initiated a new brand for the start-up turnkey operation for Dr. Lee Footwear®. Managed Juzo®
compression stockings. Enhanced company’s brand awareness as a professional healthcare provider.
• Direct Marketing:Established the 1st Taiwanese telemarketing system of professional health care customer service.
Promoted varicose veins health information by planning marketing campaigns and operating customer inquiry systems.
Increased sales by 50% and customer base from 8,000 to 12,000 accounts in two years.
• Marketing Communications: Created well-designed communication tools including DM, sales kit, ads, and
presentations. Executed media purchasing for monthly advertising in newspapers. General Editor of monthly
newsletter and in charge of publishing issues. Increased reader base from 8,000 to 80,000 subscribers per month.
• Channel Management: Managed a multi-channel retail system, including five medical device stores, online shopping
networks and a mail-in order system. Successfully drove Juzo® to the No.2 compression stocking brand in Taiwan.
• Vendor Management: Maintained exclusive dealership liaison regarding import matters and communicated global
marketing strategies with German and American vendors.
• Project Management: Led a cross-company team with Julius Zorn GmbH to apply for GMP (Good Manufacturing
Practice) qualification and Medical Device Registration. Completed project three months ahead of schedule, resulting
in Juzo® becoming the 1st compression stocking brand with permission to sell in Taiwan under new regulations.
[edit] ADDITION
Computer Skills:SPSS, Orange, AC Nielson Nitro, C++, Oracle, SQL, Rational Rose, PhotoImpact, Dreamweaver,
Ektron CMS400.NET, Crystal Ball, MS Office Suite (Word, Excel, PowerPoint, Access, Project)
Activities:Katz Student Ambassador, Blogger, Marketing Club, MIS Club, Operations Club.
Leadership: Captain of champion team of Women's Basketball Tournament of the College of Commerce in NCCU.
Languages: Fluent in Chinese and Taiwanese.
Citizenship:Taiwan, F1 Visa, EAD issued. [Eligible for KATZPORT Employment Assistance (http://www.katz.pitt.edu/career_katzport.html)]
[edit] Career Plan & Research
Resume
Professional Profile
Professional Development Plan
Industry Profile - Online Virtual World
Firm Profile - Linden Lab
Critical IS Management Issue - Issue Identification & Definition: Information System for Collaborative Learning
Critical IS Management Issue - Current Knowledge and Background: Information System for Collaborative Learning
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