BMIS 2595 - Current Topics in MIS: IT, Markets and Auctions

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IT, Markets, and Auctions
BMIS 2595
Credits:	1.5
Prerequisites:	none

Over the past decade, information technology has played a significant role in reshaping and enabling a range of markets. It has enabled the emergence of a wide array of auctions and a market for consumer-to-consumer, business-to-business, and business-to-consumer transactions. In addition, information technologies have created a number of new products and enabled the design and implementation of markets in a variety of non-traditional arenas. In this course, we will examine the role that information systems play in various types of markets, the kinds of impacts (positive and negative) that information technology can have on markets, and how participants in those markets can better use technology to successfully compete in these environments.

The objectives of this Current Topics in MIS course are to

Analyze how the presence of information technology will alter markets,
Explore current examples of excellence in designing electronic marketplace,
Expose students to relevant marketing and auction theories that will aid them in making strategic and tactical decisions about interactive marketing.

To achieve these objectives we will use a combination of lectures, cases, class discussion, and market research.