Web 2.0 - Challenges and Opportunities
From Information Systems at Pitt Business
Wikis, blogs, virtual worlds, predictive markets, online forums, crowdsourcing, mass collaboration -- these are just a few of the technologies and techniques that fall under the umbrella of Web 2.0. As these technologies develop, firms are increasingly looking for ways to use them to market products, support development, facilitate communication, and improve decision making. Understanding when and how these tools and techniques can be successfully applied is an important part of being able to bring them to bear to solve the problems that your organization faces.
This presentation by Professor Brian Butler describes the key technologies and techniques, considers principles underlying successful Web 2.0 applications, and discusses key challenges that firms face when developing social computing capabilities.
